Thoughts, stories and ideas on SEO/AEO/GEO and the future of search for eCommerce.

August Recap

As a true millennial, I HAD to secure tickets to see the Backstreet Boys in Vegas 😍. Obviously, my top priority was figuring out what to wear. The dress code: white Y2K 🤍. So I searched: “Y2K white clothes for women, not too hot for Vegas in the summer,” and I expected

July Recap

How are we already talking about Back to School? I mean, I'm not mad about it. As a triplet, I have really fond memories of Back to School shopping with my mom. I loved having a massive cart overflowing with 3x of everything (and of course, everything had

June Recap

I saw this on Poshmark, and it reminded me about how easy it is for retailers to miss the “moment.” And that’s true for many reasons including bandwidth/internal resources or tech, the moment(s) change too quickly or there are too many different ones. Like right now, I&

How You Structure Your Product Data Will Decide Who Survives the Shift to AI Search

There is a quiet but monumental shift happening right now across the retail landscape, and it is fundamentally breaking the traditional e-commerce playbook that so many of us have relied on for years. You have likely invested massive amounts of capital into your marketing channels, carefully personalizing your paid

May Recap

It was a BUSY month. If you’ve felt a bit of whiplash looking at your search traffic or keeping up with Google’s announcements this month, you are not alone. But before we dive into the data, I want to share a quick story about something I noticed last

Quick notes on Google I/O

Every year, Google rearranges the furniture. New ad formats show up, AI-powered carousels multiply, and new "experiences" bury the organic results deeper and deeper. And every year, retailers panic, refreshing their analytics, stress-texting their agencies...sound familiar?? Google I/O this year was a particularly spicy

April Recap

No. 2 Google's Algorithm Update Trifecta, AI Search, and Agentic Shoppers, oh my! True Story. I was shopping for a new SPF sunscreen for my face for the summer (but also, how is it May??). So I started my research in ChatGPT, and typed: "What is the

Stop Renting Traffic You Should Own

The Hidden Tax Killing Your Margins Every day your paid media budget fills a hole that organic search should have covered. That's not a strategy. That's a "subscription" to someone else's house. 8 min read  ·  eCommerce Leadership  ·  Paid Media & SEO By

March Recap: What Happened with Google's UCP

No. 1 STRATEGY, AI COMMERCE & THE JAGGED EDGE  True Story. I was searching for "women's trendy clothes for a conference in vegas during hot weather" for ShopTalk. Want to guess what showed up in my top 12 results? A pair of INC pajamas from Macy’