I LOVE fall. Like, probably more than a normal amount. Every year my husband tells me we already have enough fall decorations. And every year, I channel Lindsay Lohan in Mean Girls:“The limit does not exist.” So naturally, I found myself on Google recently searching for fall decor that
As a true millennial, I HAD to secure tickets to see the Backstreet Boys in Vegas 😍. Obviously, my top priority was figuring out what to wear. The dress code: white Y2K 🤍. So I searched: “Y2K white clothes for women, not too hot for Vegas in the summer,” and I expected
How are we already talking about Back to School? I mean, I'm not mad about it. As a triplet, I have really fond memories of Back to School shopping with my mom. I loved having a massive cart overflowing with 3x of everything (and of course, everything had
I saw this on Poshmark, and it reminded me about how easy it is for retailers to miss the “moment.” And that’s true for many reasons including bandwidth/internal resources or tech, the moment(s) change too quickly or there are too many different ones. Like right now, I&
There is a quiet but monumental shift happening right now across the retail landscape, and it is fundamentally breaking the traditional e-commerce playbook that so many of us have relied on for years. You have likely invested massive amounts of capital into your marketing channels, carefully personalizing your paid
It was a BUSY month. If you’ve felt a bit of whiplash looking at your search traffic or keeping up with Google’s announcements this month, you are not alone. But before we dive into the data, I want to share a quick story about something I noticed last
Every year, Google rearranges the furniture. New ad formats show up, AI-powered carousels multiply, and new "experiences" bury the organic results deeper and deeper. And every year, retailers panic, refreshing their analytics, stress-texting their agencies...sound familiar?? Google I/O this year was a particularly spicy
No. 2 Google's Algorithm Update Trifecta, AI Search, and Agentic Shoppers, oh my! True Story. I was shopping for a new SPF sunscreen for my face for the summer (but also, how is it May??). So I started my research in ChatGPT, and typed: "What is the
The Hidden Tax Killing Your Margins Every day your paid media budget fills a hole that organic search should have covered. That's not a strategy. That's a "subscription" to someone else's house. 8 min read · eCommerce Leadership · Paid Media & SEO By
No. 1 STRATEGY, AI COMMERCE & THE JAGGED EDGE True Story. I was searching for "women's trendy clothes for a conference in vegas during hot weather" for ShopTalk. Want to guess what showed up in my top 12 results? A pair of INC pajamas from Macy’