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April Recap

No. 2 Google's Algorithm Update Trifecta, AI Search, and Agentic Shoppers, oh my! True Story. I was shopping for a new SPF sunscreen for my face for the summer (but also, how is it May??). So I started my research in ChatGPT, and typed: "What is the

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March Recap: What Happened with Google's UCP

No. 1 STRATEGY, AI COMMERCE & THE JAGGED EDGE True Story. I was searching for "women's trendy clothes for a conference in vegas during hot weather" for ShopTalk. Want to guess what showed up in my top 12 results? A pair of INC pajamas from Macy’